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Conference Workshops

School Open Days - A masterclass in delivering enrolment success

Join Christina Adamopoulou and Nellie Bailey for this hands-on workshop about School Open Days. This session is designed for marketers and admissions officers. We will present practical strategies that will help you:

Attract and engage prospective students and families,
Increase registration and attendance rates
Deliver excellent customer experience during the event and
Achieve enrolment success.

Gain actionable insights and tactics to boost enrollment numbers and stand out amongst your competitors in the market. Designed with your needs in mind, this workshop offers practical advice to maximize the impact of your Open Day events and drive enrollment growth. We hope you leave the session feeling inspired and with an outline ready to implement in your school.

Impact in focus – the dynamics of small team collaboration

In this workshop, Sarah Secker-Barker talks about the powers and challenges of working in a small or micro team (one or slightly more!)

Importance and understanding of small team dynamics in achieving success
Essence of small teams’ the definition and their characteristics
Benefits of small teams
Challenges of small teams
Key roles
Building an effective small team
Enhancing team dynamics
Case study
Conclusion
Questions – let’s use the larger group in the room to problem solve together

Unlocking the future: the role of Early Years in shaping your school

Join Carolyn Reed and Katie Cardona from Reed Brand Communication for an enlightening
workshop focused on the pivotal role a nursery or pre-school can play in future-proofing your
school.

Based on their own robust research and market intelligence, Carolyn and Katie will take you on a
deep dive into the importance of building your school from the bottom to ensure growth
and financial stability while at the same time offering the seamless educational journey parents
are seeking.

Whether you already have a nursery you’d like to develop, or want to start one from scratch,
Carolyn and Katie will give you insights and strategies to achieve your goal.

Join this transformative workshop and take the first steps to creating a future-ready school.

Crafting a Data Protection Blueprint: Empowering Schools for GDPR Success

In this comprehensive workshop, educators and administrative staff in schools will delve into the intricacies of crafting a robust data protection framework tailored to the unique demands of educational institutions, ensuring seamless adherence to GDPR regulations. Participants will explore strategies for efficient and sustainable implementation, addressing key areas such as marketing, admissions, and communication processes. Special emphasis will be placed on accommodating the turnover and transition inherent in school environments, equipping attendees with practical tools to navigate personnel changes while upholding stringent data protection standards.

Through collaborative discussions and hands-on activities, this session aims to empower school stakeholders with the knowledge and resources necessary to safeguard sensitive information effectively and ethically in today's digital landscape.

The Future of School Web Experiences: Exceed Audience Expectations

Enrollment is emotional.

Choosing a school is close, in some ways - to buying a house. You can list out all your criteria, and the must-haves - but then one comes along that just feels right. You can see a future there. It had your vibe.

In this session, UBIQ Daryll Middleton goes in-depth on how the days of treating parents like cold leads are over; and how the need for deep-level personalisation, experiential storytelling and frictionless journeys is here to stay.

Discover what UBIQ is doing to elevate school marketers to become the next generation of enrollment experts and how to bring that vital “it” factor home to your school’s website experience.

Atomic Content Strategies for School Teams

Atomise your content; fuel your content pipeline.

Join Gretlin Aumre and Brendan Rodgers In this workshop. They will go through the process of content atomisation - and how one high value landing page or content piece, can be “atomised” or cascaded into multiple different formats and deliverables to create a high value content pipeline!

Learn how to atomise your content, and cascade multiple channels worth of content from one or two high value pieces.

How to start your own school podcast in 5 simple steps

Join us for an exclusive workshop where Simon Jones, the mastermind behind 'The Bonjour Podcast Agency', will unveil the secrets to launching a successful school marketing podcast effortlessly and on a budget. Discover how to kickstart your podcasting journey without the need for a recording studio, prior experience, or significant financial investment.

In this workshop, Simon will guide you step-by-step, demonstrating how you can get started with just a £70 investment in the best podcasting microphone (he'll reveal which one). He’ll cover everything from setting up your podcast, crafting compelling content for your first five episodes, to connecting with prospective families.

But that’s not all—Simon will share invaluable tips on how to streamline the process, ensuring you can manage it without sacrificing your precious time. By the end of this session, you'll be equipped with the knowledge and confidence to have your podcast up and running within a week.

Don’t miss this opportunity to transform your school’s marketing strategy. Reserve your spot now and take the first step towards revolutionising your school's outreach efforts with podcasting.

Different ways schools use a podcast for their marketing
The equipment you need (spoiler – it’s almost nothing!)
Your first 5 episodes
How to connect with the audience
How to get it onto Apple Podcasts and Spotify

From Invisible to Unforgettable: Harnessing the Power of Unpredicted Marketing

In this presentation Steve Hunt explores the innovative concept of unpredicted marketing, emphasising the strategic incorporation of surprise and unexpectedness to create lasting emotional connections with consumers. Key points include the benefits of this approach, such as enhanced engagement, viral potential, stronger emotional connections, memorability, flexibility, creativity, and cost-effectiveness.

Embracing AI: The School Marketer's New Best Friend

Sophy Walker provides an overview of the AI landscape, with practical strategies and simple tips on how to use it in your everyday marketing.

Breaking Down the Rebrand Experience

Starting a rebrand can be daunting - in this workshop Elisa Linley aims to give some practical tips to make it less so. During this session, Elisa will talk through the work that was undertaken at The Portsmouth Grammar School when they undertook a rebrand, how it is a continual process, lessons learnt and points to consider. Do come ready to share your experiences and the challenges you face in this collaborative session.

Staying Ahead in Education: Navigating the Competitive Landscape

Designed exclusively for forward-thinking Head Teachers and Education Marketing Professionals, this session will equip you with practical, actionable strategies to thrive in today's competitive educational environment. Learn how to effectively position your school to attract prospective parents locally, nationally, and internationally, even in uncertain times. Discover innovative marketing techniques, insights into market trends, and best practices to enhance your school's appeal and ensure sustained growth. This is your opportunity to stay ahead in education and secure your school's future success.

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