'STORYTELLING MASTERY' MASTERCLASS
ON **** APRIL 2023
5 Keynotes + 1 Keynote Seminar + Workshops...
Reasons To Head To Sherborne For Future Facing 2022...
>> Start the academic year with high quality inset networking, training and planning to face the changing landscape of Admissions & Marketing;
>> Numerous stimulating, insightful and relevant presentations and topical discussion for anyone responsible for Marketing & Admissions at any level and at any type of Independent or International school, whatever the entry ages (from 1 year to 18 years) or location;
>> 5 special Keynote 'double acts' with Heads and Directors of Admissions & Marketing giving joint Keynotes;
>> An exclusive, extended Keynote Seminar on 'The Family Experience' as part of the conference programme;
>> Socialising & Networking throughout the Conference - a chance to make new contacts with other leaders from Independent and International schools, and to rekindle old relationships and friendships too;
>> A beautiful and historic location in Sherborne, Dorset, UK - a medieval town, home not only to 1,300 year old Sherborne School (our host school) but also to 2 other leading Independent schools too, Sherborne Girls and Sherborne Preparatory School;
>> Workshops offering case studies, tips, advice and best practice on fresh, thought-provoking topics and on essential core areas too, presented by experienced Marketing & Admissions practitioners, suppliers and consultants;
>> Continuous Professional Development opportunities and 'time out' from a busy Michaelmas/Autumn term - with the chance to review, reflect, problem solve and to plan and test strategy for the year ahead... and an opportunity for team building and development, for those able to bring their colleagues.
Looking To The Future, With An Eye On The Past...
It is very appropriate that this year's 'Future Facing' event for staff responsible for Admissions and Marketing (and also for other areas of Advancement too) and senior leadership in Independent and International Schools & Colleges is taking place at Sherborne School... a school that has been in continuous operation on the same site for over 1,300 years, in the beautiful county of Dorset in the south of England... and we are very grateful to Sherborne for hosting our 11th annual conference (and to Zoe Sheffield and all her wonderful colleagues at Sherborne for all their help with preparing this conference).
Our first major ‘in person’ event taking place since the pandemic, 'Future Facing' promises to be the best yet with a busy programme featuring a fantastic line-up of speakers from schools of all types and sizes (5 Keynotes + 1 Keynote Seminar + Workshops...) and delegates from schools and colleges around the world participating and contributing. (Our thanks to all those who will be speaking over the 2 days, we really appreciate your enthusiastic support.)
Senior Leaders And Marketing & Admissions Working Together...
Named ‘Future Facing’ to convey a focus on looking ahead and being future ready, the conference will take place at Sherborne School from 2.30pm on Monday 17 October to 5pm on Tuesday 18 October.
'Future Facing' promises a massive amount of expert insight, ideas, tips and advice with hugely experienced Heads/Principals, Senior Leaders and Marketing, Communications and Admissions staff giving 5 Keynotes, a special extended Keynote Seminar and Workshops, plus lots of opportunities for delegates to share their own experience and to network too.
Good Practice, Case Studies, Debate And Learning...
This year's conference has been designed to provide a forum for the exchange of good practice, case studies, ideas and advice for senior leaders and Marketing, Admissions & Advancement professionals (and their colleagues across other departments) working ever closer together to make their school more outward looking, more representative of today’s culture and climate, more honest, open and courageous in not only embracing and reflecting our ever more diverse modern society but also in supporting and championing future facing parents, children and staff.
To that end we hope this year’s conference will serve as an energising, positive space (during an otherwise hectic Michaelmas/Autumn) for discussion, debate and learning, beginning with our keynotes, workshops and a very special seminar on the first day of the conference which promises to get minds thinking and pulses racing with a playful introduction to experience design for marketing and admissions!
Booking Your Delegate Place(s)...
You and your colleagues are welcome to Book Here to attend for both days of the conference (the conference will start at 2.30pm on the Monday and finish at 5pm on the Tuesday) or to attend for one day on either the Monday or Tuesday.
Please see our Programme page for details of the conference agenda.
Our Delegate Info page has helpful advice and links about traveling to Sherborne and also about booking accommodation.
If you have any questions or any difficulties booking please don't hesitate to email us (firstname.lastname@example.org) or to call us (telephone: +44 (0)1980 620575).
We look forward to confirming your booking(s) and to seeing you in Sherborne in October.
Siobhan, Liz and the isbiMA Events Team
isbi (Which Schools Ltd)
Telephone: +44 (0)1980 620575
Social Media - Twitter: @FutureFacingMA
Social Media - Facebook: www.facebook.com/FutureFacingMA
Social Media - Instagram: www.instagram.com/FutureFacingMA
About isbi (Which Schools Ltd)
Founded in 1987, isbi (Which School Ltd) is a leading school search directory for prospective parents and students.
isbi (isbi Events) has also been a leading provider of high quality professional development and networking opportunities to Marketing & Admissions staff and senior leadership in Independent and International schools for many years, delivering training events, seminars and conferences attracting 1000s of delegates. (Please see the Contact page for more details.)
5 KEYNOTES + 1 KEYNOTE SEMINAR + WORKSHOPS...
Conference Headline Keynote Sponsor:
> KEYNOTES - MAIN STAGE:
We are pleased to announce what promises to be a series of 5 excellent Keynotes for 'Future Facing' this year including a number of 'double acts' comprising School Leaders (Head/Principal) and those responsible for Admissions, Marketing, Advancement etc in their school or college... talking about how they work together, the challenges and opportunities they face, how they determine and implement strategy, their experience, ideas, advice and what has worked (and hasn't worked) for them:
>> 'Leading Strategy - Being Future Facing In A Changing World'
...with Dr Dominic Luckett (Headmaster & CEO, Sherborne School) and Natalie Bone (Head, Sherborne Prep School)
>> 'Putting Your Head Above The Parapet'
...with Samantha Price (Headmistress, Benenden School and President of the GSA 2021-2022) and Ian Read (Director of Marketing and Communications, Benenden School)
>> 'A Whole School Approach To Diversity, Equity & Inclusion (DEI)'
...with Jill Storey (Head of School, Villiers International School) and Susan Peña (Marketing & Communications Manager at Villiers International School)
>> 'Visual Identity'
...with Charlotte Johnston (Head, St Peter's Preparatory School and IAPS Vice Chairman 2021-2022) and Rachel Jupp (Director of Admissions & Marketing, St Peter's Preparatory School)
>> 'Future Facing’ Education For A Crazy World'
...with Adam Williams (Headmaster, Lord Wandsworth College) and Pete German (Director of Admissions and Marketing, Lord Wandsworth College)
Our Main Stage & Keynote Speakers Will Include:
1 KEYNOTE SEMINAR...
> SPECIAL 3 HOUR EXTENDED KEYNOTE SEMINAR
You and your colleagues should not miss this very special, exclusive interactive 3 hour extended Keynote Seminar led by Dr David Willows (Co-Founder of [YELLOW CAR] and Director of Advancement, International School of Brussels) and Suzette Parlevliet (Co-Founder of [YELLOW CAR] and Manager of Experience Design, International School of Brussels).
Over the Keynote Seminar you, your colleagues and fellow delegates will:
>> learn about Experience Design and why it matters for the future of schools;
>> be inspired by useful resources and best practice examples of Experience Design;
>> share insights with professional colleagues and be invited to join the [YELLOW CAR] Community;
>> be introduced to the brand new 'School Experience Audit', designed to gauge where you shine and where there is still room to grow;
>> enjoy the opportunity to connect with professional colleagues and leave the room smiling, ready for the remainder of our 2-day 'Future Facing' learning, sharing and networking event.
Click here to read more about this exclusive Keynote Seminar taking place from 1545-1845 as part of our afternoon programme on Monday 17 October.
> 1145-1245 ON TUESDAY 18 OCTOBER 2022:
>> 'Digital Transformation Through First-Party Data And Personalisation'
...with Daniel Clarke (CEO & Founder, Ubiq)
>> 'How To Increase Collaboration Between Your Marketing & Admissions Teams Through The Use Of A Customer Relationship Database (CRM)'
...with Lizzie Norman and Gemma Woods (HubGem)
>> 'Surveys, Feedback And Reviews'
...with Carolyn Reed (Strategy And Creative Director, Reed Brand Communication) and Katie Cardona (Research & Insight Consultant, Reed Brand Communication)
>> 'Toddler Groups – An Essential First Step For Schools Marketing & Admissions'
...with Lizzie Watson (Marketing Officer, Sherborne Preparatory School) and Jen Waddon (Toddler Group Leader, Sherborne Preparatory School)
>> 'Using Data To Tell Stories About The Present And The Future'
...with Catalina Gardescu (Ideas Into Action) and Souvik Bose (Big Data BizViz)
>> 'Using Video To Its Fullest - Intelligent Creative And Cost-Effective Strategy'
...with Miles Latham (Managing Director, Affixxius Film)
>> 'Why The Future Is 'Integrated Advancement'... And How To Implement It In Your School'
...with Monica Stanciu (Director of Advancement, International School of Prague)
> 1600-1700 ON TUESDAY 18 OCTOBER 2022:
>> 'Amplifying Your Digital Advertising Through The Power Of Data'
...with Alta Justus (Digital Marketing Director, The Virtual Marketer)
>> 'Content Recycled - Getting Value From Every Word Across Your Website, Print, Messaging & Social Media'
...with Jane Forster (Director Of Admissions And Marketing, Wellington College International School, Thailand)
>> 'Future Facing Admissions - What is it and how can you implement it?'
...with Megan Jones (Solutions Consultant, OpenApply)
>> 'Gaining & Retaining Customers'
...with Ben Coombes and Paul Evans (IWeYou)
>> 'How Schools Are Using Personalisation To Attract And Retain Students While Building Brand Loyalty'
...with Steve Hunt (Director, Unify Schools)
>> 'Podcasting For School Marketing In 2022 - Why It’s So Important (And Not Even Remotely Just A Fad)'
...with Simon Jones (Creator, Bonjour Podcasting)
>> 'Transition - The Marketing Tool at Our Fingertips'
...with Claudine Hakim (International School of London) and Catalina Gardescu (Ideas Into Action)
WHO SHOULD ATTEND?
'Future Facing' will be of interest to all staff at International & UK Independent Schools & Colleges involved in attracting, engaging and converting prospective parents and pupils/students and those responsible for leadership, strategy and planning, communications, external affairs, public relations, Alumni Relations, development and related fields, including:
>> Headteachers & Principals
>> Admissions Staff & Registrars
>> Marketing, Communications & External Relations Staff
>> Advancement, Development, Fundraising & Alumni Relations Staff
>> Deputy Heads & Senior Management Team
>> Bursars and Business Managers
>> Heads of Departments
>> Governors & Trustees
> MULTIPLE BOOKINGS
Please share the details of this conference with your colleagues and consider the special 'TEAM' discounted pricing available.
We welcome colleagues from the same school or college wanting to take this opportunity to attend a 'Future Facing' event to review, reflect, learn and network together, and with colleagues from other schools who are attending.
And it is not necessary to all book at the same time, after the first booking all subsequent bookings from the same school or college will qualify for the special 'TEAM' discount (but the availability of the ticket type and extent of any 'Early Bird' discount associated with it will be subject to booking periods).
Please see the Book Here page for more information.